BELIEF CHECKOUT

EXPLORING TRUST & AI

Can you trust a machine to make decisions you believe in?

The Belief Checkout was an interactive installation created with IDEO Chicago that asks if humans can trust algorithms to make decisions on their behalf, and how their personal values can be reflected in those decisions. Created for Munich Creative Business Week 2018 as part of IDEO’s Hyperhuman exhibition, which probed ways in which AI might change our lives.

Guests select different cartons which represent different values such as sustainability or healthiness, then receive a receipt of the groceries the algorithm purchased for them. A simulation runs in the background, generating events that change world conditions and influence what the AI ends up purchasing for you.

Hyperhuman won the 2019 Core77 Design Award for Speculative Design and was a runner up for the Interaction Design award, and was covered in publications like Fast Company and the Evening Standard.